Advertisement As Culture

     Advertising when sponsoring culture spotlights the things in culture that connect to their product so you are more likely to buy it. These things that they pull from culture could be reality or could be how/what you want to see culture as. Before advertisement became culture there wasn’t really a second motive behind everything. The people in society were the ones who determined what their culture was. They didn’t have an outside person/corporation trying to understand their culture and sell them a “new and improved” culture. The culture was based on what the people felt and how they wanted to express their feelings. When you have a giant corporation or outside source controlling that expression, controlling their thinking and their actions, people turn down their dial for emotion. They become numb to the own feelings or thoughts and readily take the ones already provided for them. It is easier to do this because then they don’t have to think, they can instantly fit in and be the cool person. They don’t have to find themselves or who they are. They already have an identity made for them by a corporation. Once this self-identity is controlled by the corporations it is hard for any one person to escape it. It is hard for new ideas to be formed. These corporations build up te idea that there is only the right and the left, the good and the bad, us and them. They show you where you belong and that you don’t want to be the other people. These corporations create these divisions, these invisible barriers that cause strife. These barriers were non-existent. These differences at one point did not matter, but now they are at the forefront of our mind, creating divisions where there shouldn’t be any.